CRISIS422

Crisis Communication is defined as "The effort taken by a company to communicate with the public and stockholders when an unexpected event occurs that could have a negative impact on the company's reputation" (Business Dictionary). 

 

Crisis management at its very core is designed to both protect and defend

individuals and companies that are currently facing public challenges to their reputation. 

 

There are four steps to the crisis management process that takes place over the pre-crisis, mid-crisis, and post-crisis stages.

 

Step #1: Crisis prevention focuses on how to avert potential crises before they surface.

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Step #2: During crisis preparation organizations ready themselves for the inevitable crises that will befall them. 

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Step #3: Crisis recognition is the process of actively monitor channels to in order to recognize a crisis quickly.

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Step #4: Crisis response is how a crisis team works to prevent the crisis from spreading to unaffected areas and limit its duration and impact. 

 

Over the next 5 weeks, we will be writing blog posts addressing each of these. 

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